Japanese automaker Nissan Motor Co. is determined to draw the global limelight from booming competitors Toyota and Honda,through its “diversity” drive aimed to provide a friendlier workplace for Japanese women.
In Japanese corporate culture,seniority rather than the performance is valued for promotion and salary raise.There are many obstacles for Japanese women such as long working hours,lack of understanding from male colleagues-causing women to be underrepresented in management.At Toyota,women comprise only 1 percent of management and just 0.4 percent at Honda.At Nissan,women in management have reached 4 percent in 2007;it is the result of the diversity initiative started by Nissan.
Japanese women feel more empowered at Nissan because of the support they receive from the top management.Nissan Chief Executive Carlos Ghosn is determined to make “diversity” a buzzword and to create a corporate culture committed to diversity where merit alone opens every door.
In Japan,about 67 percent of working women quit after giving birth to their first child.But nissan is attracting more women and retaining them through its on site daycare,family leave of up to two years,and flexible working hours for women.Nissan is also spreading the word about its diversity drive at universities and seminars to recruit women.This message from Nissan as a cross-cultural automaker certainly sets itself apart from its rivals such as Toyota and Honda.



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