Here is the supporting data that i came up with so far, here are the specs on the dynamat xtreme and the herculiner roll on bed liner.
Dynamat.com
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Herculiner.com
http://www.herculiner.com/images/Herculiner SpecSheet_2011.pdf
Here is another way we can compare the differences using your method Celerity.
Lets say we get two scales, now coat one with the roll on stuff and once its dry lets take them both to our nearest Cartoys or to anyone who carries Dynamat and ask them to give you a 1inch by 1 inch sample and place it on the other scale. Now that we have both scales coated were ready for test one, drop the scales one at a time on a hard floor and see which one makes the most noise, ( only the metal tray not the whole scale ). Test two, take a lighter and light it and place it under either one of the scales and place your thumb on the coated side of the scale and with a stop watch time yourself until you cant stand the heat, repeat the same steps with the other scale, i'm willing to bet the Dynamat wins.