I'm not a fan. Personally I think the design is too busy, and there are certain elements to its design that make it look pretentious and cheap. At $38K, I would say that it will have a tough time defending itself against venerable competitors such as the BMW 3-series, Lexus IS, even Cadillac's CTS will give it a more then compelling run for the money. The American consumer doesn't care too much about size in this price category, suddenly the argument is about prestige, and I hate to say it, but Ford is in short supply of that. Plus the gimmick of "SHO", as opposed to "S.H.O" seems like a cheap moniker, and foolish to me, it sounds terrible coming from my television. I'm sure the car salesman will pitch it differently.