Held at the Las Vegas Speedway, the event saw the official unveiling of the Dunlop Direzza Sport Z1, described as a “extreme performance summer tire for hard-core driving enthusiasts and car-club members,” and the SP Sport MAxx GT, a premium UHP summer tire targeting supercars and pure sports cars.
more: Dunlop Launches SEMA With Two New Tires, New Sizes - TractionReview