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Ford Pulls the Plug on Mercury

Discussion in 'Members' Lounge' started by BrutalB83, May 28, 2010.

  1. BrutalB83

    BrutalB83 Brutal Moderator Moderator VIP

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  2. Matts96HB

    Matts96HB . Moderator VIP

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    what are grandmas going to drive now? :(
     
  3. 95b16coupe

    95b16coupe New Member

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    a chrysler?
     
  4. E_SolSi

    E_SolSi Member of the 20 nut club Moderator VIP

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  5. kelsodeez

    kelsodeez New Member

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    i feel like i heard about this like a year ago.
     
  6. BrutalB83

    BrutalB83 Brutal Moderator Moderator VIP

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    :werd:

    :werd:

    And the rich ones can drive Caddys...
     
  7. Matts96HB

    Matts96HB . Moderator VIP

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    :shrug: i guess nobody really drove mercury's then
     
  8. Briansol

    Briansol Admins Admin VIP

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    It's just a waste of marketing.

    the milan = 500 = taurus
    just re-badged fords and stuff. waste of marketing efforts and 'trim' customizations.
     
  9. Matts96HB

    Matts96HB . Moderator VIP

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    i dont understand the point of it either, why not just offer different trim levels of the taurus at the ford dealer?
     
  10. Briansol

    Briansol Admins Admin VIP

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    it's officially offical. Lincoln will stay, but merc is killed.


    no more hottie doing the Milan commercials :(
     
  11. reckedracing

    reckedracing TTIWWOP VIP

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    its more about about marketing and rebranding than trim levels
    ford stills offers different trim levels just the same as every other car maker out there
    but their mercury line is more luxury, similar to how GMC always had more dressed up versions of chevys
     
  12. phunky.buddha

    phunky.buddha Admin with a big stick Admin VIP

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    :(

    Maybe she'll switch to another company.
     
  13. Matts96HB

    Matts96HB . Moderator VIP

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    yeah i see your point there
    i guess my thought is, why not just bring those upscale models to the original lines..
    say bring a deville to the chevy lineup for example. wouldnt that save some cash while still offering the same product to the consumer?
     
  14. BrutalB83

    BrutalB83 Brutal Moderator Moderator VIP

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    Isn't that what Lincoln's for though? So was Mercury supposed to be "semi-luxury"? Ford's version of Buick I guess?
     
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