There isn't a single other car on the market that competes with it at it's price point.
Factor in the flash, and you're at 28k, sticker.
You simply can't buy a car with brembos (biggest sold on any car under 100k at 340mm fronts 4 piston, 300 rears 2 piston) , 19's ,rwd, limited slip, leather where you want it, cloth where you don't seats, bluetooth, homelink, usb/ipod, compass, multiple power outlets, upgraded infiniti sound system with amp/subwoofer (its awesome, really), proximity keyless system for doors and ignition (just keep it in your pocket), sport suspension (it's pretty stiff), some tests have it pulling .94g on skidpads, capable of 30mpg highway, 10 yr 100k warranty, 275hp/340 ft/lbs (take wheel power after flash, up to bhp for sticker purposes and its about those numbers give or take)
Can run on 87 or 93 (even before the flash, computer will adjust automatically and eat 15 hp) so long highway traveling, you can cheap out when 'commuting' and tank up for 'messing around' with the good stuff for the weekend.
The only thing that comes close is the S4. and it's double the price at over 50 grand, and awd, and has crappier brakes. lol
There's no such thing as a 2011 track model with the turbo 4 (v6 only, or the rspec which is stripped down, just brakes & suspension, w/ base interior and base radio, etc), so i have what looks to have a 1-off model with the best/all sport and interior features, which likely will make it worth a bit more than the others down the road for resale.
What is there not to like about it? The 'brand' that you've been on your high horse about? If all you wear is ed hardy, it's not for you.
If you have no problems shopping at kohls, it's a bad ass car, and you can laugh at the tards who spent double, get half the warranty, and a lesser car.