This popped up on one of the web master boards I'm on. It's a very interesting read, and HS has followed quite a similar path, spiking a few years earlier then these folks did. 2008 was the peak. Luckily, we aren't on the path of insolvency... But I also don't live off it or have staff to pay/etc (all mods are volunteers). So long as this place covers the costs, it's worth continuing to operate. That's not what this post is about at all. Rather, it's interesting to see how the internet has changed so much and so many sites that we once went to every day no longer exist. Remember hot bot? excite? Even car stuff that was huge like overboost.com and speed options... huge players all gone. https://medium.com/technology-musings/941d15ec96f0 The internet has changed. Facebook came in, killed forums traffic everywhere, and then mobile devices took over, and ads on mobile simply don't work and because of it, they don't pay either. Google search algorithms change 3 times a year... So much at stake all the time. There's something to be said about technology... it basically makes people and older technology obsolete pretty quick. The linked article about peakads is pretty neat too. If you're at all into the business of the internet, it's worth a read.