I need to pick up a Rice cooker becuase I'm tired of cleaning my damn exspensive ass pot. anywho, Amazon.com seems to push a lot of Zojirushi's products. Have any of you used that brand? I've heard great stuff about Panasonic, but thie Zojirushi company seems to be pretty spiffy. what do you guys use? BTW for the most part I cook Sticky rice, sushi rice and so on. very rare is it your normal white rice. P.S I picked up some kick ass Kimchi last weekend Mmmmmmmm sooooo good. ate almost half of it so far.