Alright I am buying a Flat screen tv today. Nothing special, just a 27". I found Best Buy to have the cheapest prices, but they have a Toshiba and a Sony for the same price. I originally went looking for a Sony, but the guy at Best Buy recommended the Toshiba and told me they were very comparible quality, but in his opinion the Toshiba had better quality. he said skin tones were more realistic on the Toshiba, and the Sony had a lot more reds in their pictures. Well i like the looks of the Toshiba better, not quite as plain looking as the Sony, but on the other hand i want to get a Sony DVD player and surround sound soon so i want it all to match. What do you guys think??