Idiot Press Editor:"This article is great.. now make it apply to gas prices" Writer:"This.. Um.. This is about a black hole" Editor:"How do you expect me to run an article about gas prices when it involves a black hole?" Writer: "Uhhhh... I see sir. I'll make it apply to gas prices right away" Editor: "Throw in something about suburban sprawl too" Writer: "Uh.. ok" Pandering bullshit, that's what it is.