i'm trying to decide whether or not to buy a ps3 or 360 and one of the key factors is the next format. "THERE CAN BE ONLY ONE!!!" anyways, it's been compared to the revolution of beta-max vs. vhs. i don't want to buy anymore regular dvds because i will upgrade soon anyways. so.... what is going to be the next product and when will it prevail. i'm sick of waiting. what will the movie rental places end up choosing?