Does anyone think about George E. Rushmore when someone mentions Mount Rushmore? No... you think of the Presidents carved into the mountain.
The landmark takes the name for its own. That building has taken on the Sears name, and it no longer has anything to do with the Sears-Roebuck company. It's ingrained into everything Chicago is about... To change it now is an insult to the city.
savethesearstower.com was registered moments before I could do it, and I'm in talks with the guy who registered it about it now. Citigroup is still a major tenant, I have a contact there who is going to try and get me in touch with the tower's lease administration office... I'm going to see if the naming rights can be purchased and separated from the Willis Group's tenant agreement. I'm checking with fundable.com to see if they have the infrastructure to handle a national-level fund raising campaign, and I have legal support through work... I'm having them get me info on registering as a charitable group tax-wise... I'll get Chicago's citizens to buy the damn name back if I have to.