http://smile.amazon.com/ Amazon will donate .5% of your purchase price to a charity of your choice. Costs you nothing. Tons of charities to pick from. You're going to buy some stuff from there anyway, might as well send a couple pennies their way on amazon's dime.
"Like." I don't care if the donation is a penny or a million dollars, Amazon took the initiative to do something for society.
This is really cool... but not quite what I was expecting. I was expecting pictures of some big Amazon woman's "smile."