Its an awesome idea, but has been executed incredibly sloppy.. For BMW to flaunt this on a showroom floor with a projector wedged into the rear corner, hitting the roof, windshield, and dash..
They need to put up a few bucks and have a custom made HDTV installed in the windshield.
On another note, when he takes right turns, due to the camera angle, it looks like he is pulling off mad dorifto.