This thread isn't a feel sorry I got dumped thing but an idea I was thinking about while buttoning up some accounting homework. This thought was just simply a thought for my senior paper in my market analysis class. Seriously, the divorce rate is simply massive now a day given that people for the most part either didnt marry for the right issues or simply got bored. This statistic of what...40% is astounding. Either way the point is that people go into these marriages with not love on the mind but what?, "Settling down and making some babies." From the research we did just walking around campus asking people why they would get married and what they would do, this was a common answer. Single people rent apartments opposed to buying homes like married people do. There are specific needs for both of these products in the markets and our society provides the perfect training to sustain this view. Also, for singles to get married, most go to bars, nightclubs, resturants, and the like. The entire singles market revolves around attaining a mate or just having sex. Now that the single market products have fulfilled their purpose and two people get married, the next set of businesses can take over. Upgrading from the apartment to a house for one, decorating, weddings, honeymoons, home improvements, etc... These various products are all ways to divert case to other market segments. Just think for a sec, if there is an average of 40% of married couples divorcing because of whatever happens. Economically there would be a continous shift in market segments each year due to our "love" for each other. If an average person gets married 3 times in a life time, there would be 3 seperate shifts from segment to segment with increasing amounts of money each time. I dont know if this makes sense or not, but having looked at the numbers that myself and a couple guys gathered it kind of changes your outlook. The strangest part is that we all previous to our project of defining market segments didnt see it. Does "Love" only help sustain all aspects of our economy or is the divorce rate increasing the reason for our increasing market value in certain areas? What do you guys and gals think? Just throwing this idea out there so I dont need anymore than the one I got.