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from a professional perspective, we in the industry recommend 10 years of income and/or enough to pay off the amount of family debt.
I have $500k through work and then an additional whole life through the same plan for 3x my salary. I also have a $1MM 10yr Term through HIG. Vice versa for my spouse, except her initial Whole life is half @$250k. I also carry a $100k for her on my policy and $15k for my son. She does the same for me on her policies.
Needless to say, my son and wife will be taken care of in the event of any bucket kicking.
We both make rather decent salaries so I wanted to make sure their level of living is level if one of should go prematurely. Not to mention setting up trusts for my son so he won't have to worry about college expenses in the future.