thats what i was about to say...if you want a GOOD cooler, youd build it yourself. i bought just about everything that dangerden.com had for sale for this dude when i made his son's computer.
he saw a desktop that i made for my friend (clean cased, water cooled, and p4 2.4c oced to 3.4ghz, stable....this was 2 years ago). and he basically gave me an unlimited budget (4k...so fo a gaming pc, that might as well be unlimited). so i took a 3.0c, 2gbs of crucial PC4000 RAM and an ABIT IC7, ATI RADEON x800XT (the only computer PART on his kids christmas list) my danger den shit (radiator, storage container, pump, VGA Cooler, CPU cooler and NB Cooler) and a lot of knowledge and had this computer running stable at 3.6ghz and far cry running at its highest frame rate and pixel depth at over 40 fps. it was hella crazy and it was one of the more fun things ive ever done. sadly, the pictures of the finished product and the screen shots of the speed and far cry's fps are all on the hard drive that has no home.
seriously. water cooling is where its at. no noise, and if done correctly, no fuss......okay the pump has a hum, but its less audible than the fans.