Toyota has a good thing going with the prius. Its ugly as holy hell, but the foundation is in place for something amazing. If you've ever driven a prius, its pretty nice to drive. Feels like a normal car, and actually moves pretty quick when you stomp on it, unlike the gas only vehicles knocking on 50+mpg.. (old school geo metros, crx hf, etc) More efficient gas and electric motors, better batteries, etc.. They will soon be cranking out 100mpg. Hybrids will be the "new" thing for a good while longer, until someone re-invents the battery to something with way way more efficiency and capacity.