Here, where it rains 8 months a year, I wear Carharrt when I expect to be out side for long periods of time. I also wear their stuff to work everyday. Its in a pretty nice machine shop, so my clothing demands arent that great. But after a few years of being exposed to all the grease and oil, the 3 pairs of jeans I own still look new minus the fade from washing.
First job I had outa high school was in an unheated, uninsulated shop where the coldest temp was 19*. I wore my jacket full time. With a hoodie underneath I was plenty warm. I had that jacket for 5 years, until someone stole it outa my car. It was still in really good shape to.