My thoughts. The headlights look like they are HID projectors. Yes, cool on a car, not on a truck. That would blind the hell out of everyone.
Next, for an actual chance to succeed, they can not just throw a v6 in there if it is going to be a full size, they need a V8. No ford guy is going to look at some under powered Japanesse peice of crap. Knowing honda, they will just introduce it as a Mid size pickup. Things that they need to do is fuck unibody for the truck, go with a true chassis and put a good v6 for the midsize. Try and take a little market share away from the S10 and the Ranger.