Lesnar proved that the UFC is officially the new WWE. The outcome of the fight was predetermined, Mir didn't take a dive, but he obviously allowed himself to be beaten, the "drama" after the fight was pure fake wrestling bullshit. Lesnar creates controversy that promotes the WWE, er I mean UFC, so the idiot media outlets scoop it up and spoon feed it down your willing throats and you love the taste of their bullshit. They were even clever enough to include the sponsor in the drama, so not only would their name get repeated over and over, but all the viral media would pick it up and run with it. It was genious marketing and it worked. The fact that dudes are hitting each other doesn't preclude it from being a homoerotic soap opera.