i think the biggest idea i got from that clip is people seeing things as simply "trash." not recyclable or valuable so they toss it where they see fit or dump it. however, with a machine that shows them the direct benefits of recycling and how "easy" it is, it encourages people to do it more and shows value to the "trash." so to me, it seems like an exceptional idea, especially as an educational tool.
while we dont know the exact numbers and how it compares to other methods of coming up with oil, its still important that this is another method. it could possibly lead to other ideas or further processed.
if anyone is taken any pharmaceutical or biochemisty classes, its pretty much about finding something that works and finding a way to make it cheaper ie aspirin. natural in willow bark but it would be prohibitively expensive to extract all aspirin from willow bark so find a way to synthesize it with products and methods available.