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The salesman that we had was cool as hell. He took my parents around to all the expensive beds and told them to lie down on them and shit, blah blah blah. Then he let them in on a little secret, that most of the expensive matresses all have the same amount of support. There really is no difference between x bed that costs 3939827 dollars and x bed that costs 300. It's the level of comfort and "feel" that the different beds appeal to. He was the kind of guy that wasn't out looking for some schmuck to buy the most expensive bed. He did all kinds of tests for my parents to help them find what was best for them. Then I got mine too!