Sure is, but I see no sense in taking the family car and making it the hottest car in the line-up.
I mean this WRX in the driveway insures like a damned Corvette. Everyone is making hand over fist on the concept, except those that buy them. Insurance companies love the idea because they can double the field of "high risk cars", the manufacturers love it because they take a near-bottom-line model and price it right up to premium. (Imprezas, Lancers, Neons, etc). The dealers can do what they want in bargainning price terms because everyone is drooling over them, and aftermarket companies can make big bucks on their mods (WRX mods costing as much as Corvette mods, etc).
I complain, but of course, I practice what I preach: I'll take an econo car and personally mod it to my liking, or I'll get an older used model that I really appreciate. It's still kinda insane when you think about it.