Ok, who lives in a cave? I know, it's only an example. You can't go and make examples that have nothing to do with money when we're talking about money specifically.
Today's society is built around money. It's everything to someone who doesn't have it, it's nothing to someone who does have it. But at the same time, someone who does have it would fight tooth and nail to keep it.
Money is the root of all evil, perhaps "all" can be misconstrued. but you're not going to get anything today without money, so it has to be associated somewhere in the equation.